I didn't set out to become a coach. I set out to save my own life.

At 31, I was broke, burnt out, and living with my parents. Despite years as a commodity trader chasing the version of success I thought I wanted. Power, ego, adrenaline, women. I'd ticked every box until it broke me.

That breakdown became the beginning of everything.

I spent the next decade obsessively figuring out what actually creates lasting transformation - not the surface-level fixes, but the deep internal work that changes how you lead, perform, and live. I studied psychology, philosophy, spirituality, and behavioral science. I sat through cringy seminars and paid fake gurus. I took what worked and discarded the rest.

What emerged was a framework I now call The 7 Steps - a complete architecture for building clarity, alignment, and fulfilment from the inside out. Mental, physical, strategic, and spiritual foundations working together.

I offer a rare combination of real business experience (trading, venture, mining, climate tech) and deep transformation work.

My mission is to help leaders who refuse to settle get clear, reach for the stars, and fulfil their potential.

I live in Cape Town with my wife Nicole and our two children, Clara and Cruz.

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For coaching, speaking and all other enquiries email: [email protected]