I didn't set out to become a coach. I set out to save my own life.

At 31, I was broke, burnt out, and living with my parents. Despite years as a commodity trader chasing the version of success I thought I wanted. Power, ego, adrenaline, women. I'd ticked every box until it broke me.

That breakdown became the beginning of everything.

I spent the next decade obsessively figuring out what actually creates lasting transformation - not the surface-level fixes, but the deep internal work that changes how you lead, love and perform. I studied psychology, philosophy, spirituality, and behavioral science. I sat through cringy seminars and paid fake gurus. I took what worked and discarded the rest.

The work not only transformed my own life, but what emerged was a framework I now call The 7 Steps - a complete architecture for building clarity, alignment, and fulfilment from the inside out. Mental, physical, strategic, and spiritual foundations working together.

I offer a rare combination of real business experience and deep transformation work.

My mission is to help leaders who refuse to settle get clear, reach for the stars, and fulfil their potential.

I live in Cape Town with my wife Nicole and our two children, Clara and Cruz.

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For coaching, speaking and all other enquiries email: [email protected]